Exit Earls Court station at the Warwick Road, and an unfeasibly large frontage opposite gently curves across your field of vision. Of course, this is the main entrance of Earls Court Exhibition Centre. It has welcomed somewhere between 1.5 and 2.5 million people annually for decades. No other venue anywhere, ever, has accumulated anything like the diverse history it has for musical performance, popular domestic exhibitions, military display, and political showcasing. It has hosted some of the twentieth century’s greatest individuals. And what’s more, it’s unique architecture is the work of one of America’s most accomplished inter-war architects.
A developer called Capco (full name Capital & Counties, operating through EC Properties, a vehicle valued at £934 million in 2013) wants it totally obliterated for luxury housing. London does need homes badly, but schemes like this are about attracting foreign slush money. It’s insane.
Earls Court Exhibition Centre is worth saving. Here’s why:
The Biggest Big Time of All
On 11th July 1961, cosmonaut Yuri Gagarin entered Earls Court exhibition hall with a bouquet of flowers, and seduced the British public. All the papers were there, and the crowds were massive- it was almost like a foretaste of how Beatlemania gripped Britain two years later! Just three months before, Gagarin had sat in the tin can of Vostok 1 and became the first human in space. He had a lot more room at the main hall of Earls Court Exhibition Centre- it was the largest enclosed space in London.
The Soviets were back with showcase propoganda exhibitions in 1968 and 1979, but without the magic of Gagarin. Nevertheless, many other charismatic celebrities drew fans to Earls Court. Muhammad Ali defended his world heavyweight title against Brian London there in 1966. In 1981, Vivienne Westwood staged her first catwalk there (and the models wore cutting edge consumer tech: Sony Walkmans). Not everyone who commanded crowds at Earls Court was a hero. Oswald Mosley held a rally of British Fascists here in 1939.
An amazing roll-call of music’s mega-names have staged some of the greatest gigs ever at Earls Court: Led Zeppelin, David Bowie, The Rolling Stones, Queen, Pink Floyd, George Michael, Radiohead, Madonna, deadmau5, the Arctic Monkeys, Arcade Fire… there’s many more!
And of course, there have been the exhibitions. With a capacity up to 20,000, Earls Court has been the place to have it large since 1937, when it opened with the Chocolate and Confectionary Show. The Motor Show, Boat Show, Great British Beer Festival, and BRIT Awards have all been regular annual Earls Court events. The Royal Tournament returned to Earls Court as the British Military Tournament, and the Ideal Home Show ran right up to this year, 2014.
Earls Court’s architect was C Howard Crane of Detroit, who left a coast-to-coast string of great theatres across the US (and with others, he worked on New York’s Radio City Music Hall). For Columbus, Ohio, he designed the magnificent 169m-tall Leveque Tower (1927), the tallest Art Deco skyscraper between New York and Chicago. He moved to London in 1930 and the masterpieces kept coming. His Gaumont (now Odeon) Holloway Road (1938) is listed. Crane’s style spanned from Beaux-Arts Neo-classical to Modernist. Earls Court Exhibition Hall is his most stripped-back, clean-finished design, and his largest.
The architectural style is sometimes called Art Moderne, related to Art Deco but stripped of jazzy design elements and stressing the horizontal rather than vertical. Even so, Earls Court’s five vertical window strips, which climb the curving sweep of a grooved façade, echo window strips in American skyscrapers like the Empire State Building and Rockerfeller Centre.
Above them, five heroic square reliefs, by sculptor David Evans, depict such vital fields as Clockwork, Music, Jousting, Sports and Horticulture, in red and white. The red neon letters EARLS COURT may be the biggest in the UK, and certainly rank with CENTRE POINT’s white neon in size and iconic status.
A miracle of concrete and steel engineering, Earls Court Exhibition Centre was built over London Underground’s District Line in just two years. Steel trusses reach 87m clear across the auditorium. The roof, pitched like a humungous white tent, looks like the work of giants.
In many ways it was. This whole structure is simply heroic.
Time to Stop Capco
Staggeringly, the local authority, the Royal Borough of Kensington and Chelsea, is completely oblivious to the heritage of Earls Court. Like the developers Capco, they want no trace of Earls Court Exhibition Centre left.
This has been about the history of Earls Court Exhibition Hall, but the issue is also about the local people and businesses. Capco’s plans demonstrate contempt for the local heritage, people, and businesses of Earls Court. Maybe we can stop Capco and save Earls Court’s estimated £1 billion of annual business for London. There’s a small window of opportunity because the adjacent borough, Hammersmith and Fulham, have thrown out Capco’s wider plan which extends westwards. On 27th August 2014 demolition applications are considered.
Check out the campaign at http://www.saveearlscourt.com
And there’s petitions to sign right here:
As Gagarin said on the launch pad: Poyekhali! (Let’s Go!)